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Birds of a Feather

It’s interesting to note that since starting down this path, I’ve collected a fairly nice cadre of folks who are available with so much to share about social media. This must one of those, “Law of Attraction” things that I’ve put into motion with my activities. The best thing about this is kind of similar to something I wrote about some time ago; it is simply wonderful how much is available for free and how helpful people are willing to be.

When Woz and Jobs were young, I’m sure they imagined a revolution of sorts and they might have thought that so much of the stuff that could be done should be made available to the masses. Starting out with an idea that likely contained the expression, “Change the World”, resulted in one of the greatest American success stories of past decades and certainly of this century, thus far. But I digress.

The intent of this article was simply to marvel at the results I’ve already achieved, even though I’m a relative newcomer to social media. I recall one person who cajoled me into trying out Facebook, her name is Jen (she and her husband have a history of success and have recently produced a second edition of their progeny). In case either of them seem this post, I hope that sounded as complimentary as was intended. At her insistence, I sat down and launched my account with Facebook, thinking I might learn as I go and have it figured out pretty quickly. This was not so and I very soon realized that fact .

I am still learning as I go, but now I can see the value from the business side of things. My first account was pretty quickly overrun by a lack of management on my part. So I learned a good lesson about a new definition of friends. After starting my business account, I now see that Facebook has huge potential as one of many marketing tools you have at your disposal today.

Since I want to wrap this up, let me finish by saying, thank you. To Jen, for providing the kick in the pants I needed and especially to all of those I am following, or who follow me, or who have liked and provided likeable content on Facebook. Blogging will likely become a big deal for me. Other tools will help to promote my blogs along with my website and ultimately the business I’m in, which is “providng compassionat care for people with computers.” Thanks also to HootSuite, for the cool tools.

Thanks for listening. Have a good night. BR

Fliers vs. Flyers

Some time ago, I had this argument with a respected colleague. In the end, I agreed to accept the fact that both spellings are considered acceptable. However, I harbor a grudge. Simply stated, if you need a tool to ply something you use pliers. So, to my way of thinking, those who fly or things that fly are fliers. Those who cry are criers. Data points that outly the norm are outliers, and one who pries is a prier, so two who pry would be priers. Which would be better than associating with someone with priors.

There are exceptions of course, like dryers and fryers, but it seems to me that certain words require certain pluralization. As in, one who tells lies is a liar, and someone who buys is a buyer. Wouldn’t someone who is more than sly be slier? Actually, this is another case where both spellings are acceptable.

I’m done. But, I do want to go on record as having said; “When I produce marketing collateral, you will be getting fliers from me.” If you want to argue, I’m up for that, always.

5 Minutes For The 5-Star Chamber

This is a writing exercise to demonstrate the idea that you can post to your social media sites and update as many as you choose, in five minutes or less.
Tomorrow I will make this presentation to the Palm Desert Area Chamber of Commerce. I’ll copy and paste this text into a blog post, then use Hootsuite’s Hootlet Google extension to copy and paste text from that blog post into Facebook, Twitter, and another of my (more longstanding) blogs.
Clearly the idea that social media is a time bandit is based upon your perspective and how quickly you can convey your message. It also helps to have all of the tools in place to allow you to get it, get it done and get back to work, as quickly as possible. I have two minutes left….
Since it only takes about a minute to copy and paste to my blog, then copy and post to my social media sites, we now have five minutes for Q&A.
Have a great day!
Brian Rouley
Rouzell Enterprises, Inc.
mousehelp@rouzell.com
Less than a minute now…. Ding! Time’s up, pencils down!

5 Minutes For The 5-Star Chamber
This is a writing exercise to demonstrate the idea that you can post to your social media sites and update as many as you choose, in five minutes or less.
Tomorrow I will make this presentation to the Palm Desert Area Chamber of Commerce. I’ll copy and paste this text into a blog post, then use Hootsuite’s Hootlet Google extension to copy and paste text from that blog post into Facebook, Twitter, and another of my (more longstanding) blogs.
Clearly the idea that social media is a time bandit is based upon your perspective and how quickly you can convey your message. It also helps to have all of the tools in place to allow you to get it, get it done and get back to work, as quickly as possible. I have two minutes left….
Since it only takes about a minute to copy and paste to my blog, then copy and post to my social media sites, we now have five minutes for Q&A.
Have a great day!
Brian RouleyRouzell Enterprises, Inc.mousehelp@rouzell.com
Less than a minute now…. Ding! Time’s up, pencils down!

Derive Business Value From Social Media

One of my clients told me that he really didn’t need to know what Ryan Seacrest has for lunch (or something to that effect) as he was explaining that he did not see the value in Facebook or Twitter. My immediate response was; “You are not getting the right stuff.” By that, I mean that if you are going to derive some business value from social media sites like Facebook and Twitter, you have to seek out providers of content who give you something worth your time. The likelihood of any benefit derived from knowledge of some celebrity’s diet regimen is very small, unless you believe that eating like Ryan Seacrest will somehow contribute to your own celebrity status, which may be evidence of a different problem. I say, “let’s move on.”

Deriving value from social media is either very simple or very complex, or it is neither or both. It depends on your approach. It can be simple, as in; signing up for a personal account, creating a profile that makes it easy for former classmates and coworkers to find you, seeking out the people you would like to have as connections on your account, and posting content relevant to what is going on with you. That’s the path I think most people take and that’s fine for personal needs. You can make things more complex by taking on too much at the outset, as you may find you have to pare your list of friends later to simplify things. Today, you can acutally use Facebook in a number of ways by being selective with your privacy settings for each new post. Whether that adds or reduces complexity is a matter of opinion.

Where business is concerned however, you’ll have a few more things to consider. Things like, how to best represent your value to the audience, what you have to offer and how to make that message clear, and whether or not your sales pitch involves pulling prospects or clients from Facebook to your website for a more in-depth experience of your brand. There may be some merit in simply putting forth your entire proposition on your “Facebook for Business” page. I cannot help but view the creation of my business page on Facebook as (yet) another website I’m creating for the same purpose as my original website, only aimed at a different audience. The big difference is as much about attention span as anything. If readers see something of value on my Facebook page, my hope is that they will be drawn to my website, where they may spend a bit more time getting to know more about what I do and how to engage with me for the services they need.

Regarding Twitter, my use of this social media platform has mainly been to post something of a lead-in to some other thing I’ve written or posted elsewhere with more expansive content. Given that you are limited to 140 characters (including a link), you have to hook someone fast with very few words. Most often my tweets refer to a blog article I’ve written, or provide a link to some other web content I’ve found that is useful to me and potentially useful to my followers (as your readers are called in Twitter). Likewise, I’ll follow Twitter accounts of people who are posting content similar to mine or content that supplements my interests in helping people with technology. As those people see you are follower, so too, may they begin to follow you.

Naturally, since I’ve mentioned blogging, well, here we are! My website is relatively static, except for the occasional changes I make to links or icons (which are generally geared to new social media or mobile technology) or other minor tweaks I may make to my pages. This is in stark contrast to my blogging sites, which are updated every time I feel the urge to further elaborate on why I do this and how it may help businesses improve their marketing efforts. Case in point, I’m writing on this topic and hope to use it to feed a teaching gig I have coming up, as well as a speaking engagement I have in the near future. In one case, I plan to provide several hours of material, in the other, I plan to condense this down to about 10 minutes of presentation. Wish me luck.

To recap, I think blogging is the ultimate tool to more fully express yourself, while Facebook and Twitter (for me, as of this writing) are more like the hooks, bait and tackle I use to do my fishing for additional prospects and clients. Give them enough to garner interest and a link back to my website or blog for more information and contact information. If it seems to you that I may know something about this subject, that’s all the more reason to think of me if you need help with any of this social media stuff.

Teaching SM Synopses

My plan to teach social media includes these three topics, in order of presentation: Facebook, Blogging, Twitter and HootSuite. Yes, that sounds like four topics, but Twitter and HootSuite will be combined for one session. Some of the material I’ll present presumes you have a website and are planning to drive traffic to that website as a part of your overall strategic marketing plan. This means you will have to either create or modify your website to accommodate the sales pitch generated by your social media campaigns. If you need help with your website, that is one of many services offered by Rouzell Enterprises, Inc., so please keep this in mind when taking on the knowledge necessary to launch your social media campaign as a strategy for building and marketing your business.

Facebook – We will begin with why and what you should post, including how often and how to tie it to the need for people liking your posts. Our discussion will include a full demonstration of starting a business page on Facebook, along with how to promote your new page by leveraging your existing client database and other contact databases you may have. We’ll also show you how to use several methods to update your status and add to the content of your business page. Fresh material in a constant flow is the key to success with Facebook.

Blogging – We will show how to use your existing website to create a blog page. There are many ways and many platforms available to begin your blogging experience. You also have to consider your approach to blogging as a way to engage your audience on at least two levels, one being a way to allow them to see the human being(s) behind your product or service and the other being a way to provide more in-depth information about your offering. There is a way to use a hybrid approach to appeal to a wider audience. Blogging allow for a kind of “free form” approach to marketing as you are free to explore a wide variety of topics that will engage your clients and prospects and keep them coming back for more. As long as they keep coming back, you have opportunities for additional sales!

Twitter and HootSuite – Twitter may be the most misunderstood and underused of the social media arsenal, as many people simply don’t get the simplicity of the short message. We will explore how to generate a powerful message, with a hook and the bait to bring your customers to your website. It’s a fairly simple process, once understood, easily implemented through various means. HootSuite is a utility to tie together your Tweets, Facebook posts, and your Blog; combining the power of all three in an easy to use console that allows you to post updates in a few minutes to many sites.